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Learn about our company and its dedicated team
Franschhoek Marketing is based in the picturesque, fertile valley of Franschhoek - near Cape Town in South Africa. Surrounded by tall mountains, this valley is known for the exceptional quality of its fruit.
Franschhoek Marketing, the largest exporter of plums in South Africa, is the wholly-owned subsidiary of Freshness First whose 78 producer shareholders are represented by five directors. We export under the well-known and established trademark F1 (Freshness First).
Customer focus, product requirements (including food safety, quality, legality and specification), the knowledge of our responsibility towards the environment and ethical commitment is an integral part of our business.
We have solid relationships with our suppliers and service providers to ensure you
of a sustainable source of fresh fruit. Our competent team has at its disposal,
modern technology fruit packing and cold-
The original pack house, situated in Franschhoek, was established in 1981 and since 2013 the facility in Robertson is part of the company. Both pack houses has adequate packaging and cold storage facilities that ensure our fruit reach you in peak condition. Good quality and service with a loyal workforce are the guiding principles for Freshness First.
Franschhoek Marketing supports the Sustainability Initiative of South Africa (SIZA), driven by Fruit South Africa. All our producers are members of SIZA.
Franschhoek Marketing contributes to various communities which are situated in their production regions - local sport, schools and churches. We are proud of our own netbal and rugby teams.
The Western Cape region benefits from cold winter-
Our producers are situated in Wellington, Paarl, Franschhoek, Villiersdorp, Robertson,
Bonnievale, Montagu, Barrydale and the Koo-
We specialize in offering our customers a comprehensive fruit import service and
is a producer-