Learn about our company and its dedicated team

Our Company Background

Franschhoek Marketing is based in the picturesque, fertile valley of Franschhoek - near Cape Town in South Africa. Surrounded by tall mountains, this valley is known for the exceptional quality of its fruit.

Franschhoek Marketing, the largest exporter of plums in South Africa, is the wholly-owned subsidiary of Freshness First whose 78 producer shareholders are represented by five directors. We export under the well-known and established trademark F1 (Freshness First).

Making a difference

Customer focus, product requirements (including food safety, quality, legality and specification), the knowledge of our responsibility towards the environment and ethical commitment is an integral part of our business.

We have solid relationships with our suppliers and service providers to ensure you of a sustainable source of fresh fruit.  Our competent team has at its disposal, modern technology fruit packing and cold-storage plants, a sophisticated tracking system and the logistics infrastructure to take care of every aspect of fruit importation from South Africa.


The original pack house, situated in Franschhoek, was established in 1981 and since 2013 the facility in Robertson is part of the company. Both pack houses has adequate packaging and cold storage facilities that ensure our fruit reach you in peak condition. Good quality and service with a loyal workforce are the guiding principles for Freshness First.

Social responsibilities


Franschhoek Marketing supports the Sustainability Initiative of South Africa (SIZA), driven by Fruit South Africa. All our producers are members of SIZA.

Franschhoek Marketing contributes to various communities which are situated in their production regions - local sport, schools and churches. We are proud of our own netbal and rugby teams.

Ideal Location

The Western Cape region benefits from cold winter-rain and warm sun-drenched summers - offering good quality, fresh fruit for an extended period of time during the year.  This providing us with a competitive start early in the season, but with the sustainable ability to also deliver later varieties.

Our producers are situated in Wellington, Paarl, Franschhoek, Villiersdorp, Robertson, Bonnievale, Montagu, Barrydale and the Koo-valley.  

We specialize in offering our customers a comprehensive fruit import service and is a producer-driven fruit export company.  With more than 30 years of exceptional customer service to match the quality of our fruit, we deliver peace of mind.