Freshness First

We believe in quality fruit, quality processes and quality people. Combine that with modern packing, cooling and cold-storage facilities, our fruit will reach you in peak condition.

Exceptional Customer Service

With more than 30 years of experience and reliable client relationships we know what our customers & consumers require.

Value for money

We are small enough to keep it personal, but big enough to offer you a good product with real value for money.

What we do

Franschhoek Marketing (Pty) Ltd — also known as F1 for our brand: Freshness First — is a producer-owned fruit export company.

We offer you a comprehensive fruit export service for a wide variety of deciduous, citrus and exotic fruit from the Southern Hemisphere.

Franschhoek Marketing is based in the fertile valley of Franschhoek near Cape Town in South Africa. This area produces fruit for an extended period of time during the year.


Full traceability is ensured in every step of the process from the finished product back to the orchard.

Our Services

We take care of all your shipment arrangements. We offer a dedicated Export Administration Department who will competently handle your shipment of our delicious fruit. See More >>